Customer Satisfaction Survey is the best way to find out what your customers think about your products and services. The answers from customer feedback surveys can help understand customers’ expectations and satisfactions at your stores or online shops. Customer Satisfaction Surveys also help to capture any hidden issues, undiscovered problems or even future trends.
Here are a few essential tips about how to write an effective Customer Satisfaction Survey.
Keep it short: Even royal customers won’t want to spend too much time for surveys. Keep it simple and focused. You might want to ask more questions, but avoid the temptation. Otherwise, you may end up getting inaccurate results or incomplete surveys. The appropriate number of questions for general transactional satisfaction surveys is around 10.
Use a 5-point scale if possible and keep the consistency.
Neither satisfied nor dissatisfied
Ask overall satisfaction questions at the beginning of the survey. If this question is left at the end, customers might be influenced by specific questions during the survey and change their answer for the general satisfaction question.
Keep the questions easy and short. Don’t expand on questions. Have questions simple, so customers can understand them clearly.